Watch for the ‘Real Talk’ that no other social media guru is telling you about the future of Snapchat, Facebook ads, chatbots and social media trends for 2018.
At Social Media Marketing World 2018, I had the chance to spit fire on a podcast from Europe about the current state of social media marketing including is Snapchat dead, how brands should be using Facebook ads to expand their marketing reach, and why I think using bots is a competitive advantage in 2018 to save time and money.
If you want to hear the ‘Real Talk’ of social media marketing, watch this video to learn what you can be doing right now to grow your organic reach on social media, watch to discover how to build your social media followers organically, and find out how to grow your business using social media with tools like bots.
In 2012, after spending most of the recession struggling to grow my startup, I went to work for Winn-Dixie as their first-ever social media manager where I helped launch the company's brand presence on Facebook and Twitter.
If there's something that the early days of social media--circa 1990's and early 2000's with AOL and MySpace followed by the rise of Facebook--taught me, it's that people control the medium while brands merely ride the wave until the next new channel comes along.
Successful brands and influencers find that by building communities of advocates on the platforms where their audiences live, they're able to maintain such relevancy provided that they also evolve with their audience and platforms. However, social media can be a waste of time for you and your business if you're not strategically positioning your marketing efforts around industry trends.
Below are five reasons brand engagement is declining online, and what you can do about it: