How to survive the 'Algorithm Apocalypse' with new tricks and strategies presented by Carlos Gil, formerly of LinkedIn, CEO of Gil Media Co., award-winning storyteller and international keynote speaker.
The key to social media success is not to be everywhere at once or to be the loudest in the room but to be present where your customers are.
Watch and learn how to survive the Facebook algorithm change and master social media in 2018.
Previously, I wrote about mistakes to avoid in your social media marketing strategy in which I called out that social media has evolved to be a cluttered and noisy sea of content muddled by competing social networks, brands, and people that are all vying for the same thing--reach and attention.
Seemingly, every channel you tune into these days there's a guru streaming live on Facebook, a YouTube video that's sweeping the internet, a sponsored tweet sandwiched in between that of your friends', and someone snapping randomness while pushing you to follow them on Instagram.
Knowing that organic reach is virtually dead, how does one stand out and get seen or discovered? Below are five key tactics to implement right away.
1. Focus on...
In 2012, after spending most of the recession struggling to grow my startup, I went to work for Winn-Dixie as their first-ever social media manager where I helped launch the company's brand presence on Facebook and Twitter.
If there's something that the early days of social media--circa 1990's and early 2000's with AOL and MySpace followed by the rise of Facebook--taught me, it's that people control the medium while brands merely ride the wave until the next new channel comes along.
Successful brands and influencers find that by building communities of advocates on the platforms where their audiences live, they're able to maintain such relevancy provided that they also evolve with their audience and platforms. However, social media can be a waste of time for you and your business if you're not strategically positioning your marketing efforts around industry trends.
Below are five reasons brand engagement is declining online, and what you can do about it: